Huge played a key role in developing a unique brand system, crafting a compelling story, and executing an impactful social launch for Zelle.

As the lead motion designer, my specific task was to create the brand identity animations that would introduce Zelle to the world. Throughout the Zelle launch process, I successfully produced a diverse range of brand animations, such as logo animation, educational videos, social ads, , DOOH (Digital Out of Home) ads, banners, sizzle reels, and etc.