We developed a compelling series of social videos aimed to empowering women and dispelling the notion that sports bras hinder their performance. With the introduction of Run Bras, we conveyed the message that women can now break free from any limitations imposed by their sports bras. Specifically designed for active women, these bras stay out of the way, allowing them to fully focus on their runs without distractions.

In my role as the lead motion designer, I took charge of creating numerous social series to effectively communicate the message of Brooks' Run Bra. To ensure consistency and brand coherence, I made the strategic decision to apply the same animation style that we had previously developed for the Brooks Running Shoes project in order to maintain a cohesive visual identity across all the campaigns.