Spotify Wrapped Case Study
In the exceptional year of 2020, the music preferences of people truly reflected the unique circumstances we faced. To encapsulate this phenomenon, we designed a groundbreaking web experience called the "Wrapped for Advertisers." The immersive platform seamlessly integrated storytelling, data, and insights, allowing us to vividly portray the music preferences of individuals and motivations behind their choices.
In my role as a Lead Motion Designer, I collaborated closely with the Creative Director and Editor to produce an award-winning video for Spotify. This project presented a significant challenge as we aimed to capture the core of our works within a limited timeframe. Even with the limitations, we managed to create a short and powerful video that summarized our important project successfully.
Year
2021
Full Credit
Here
Awards
D&AD
Wood Pencil
Role
Motion Lead
Agency
Huge, LLC
Clients
Spotify
Storyboards
Animation
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Website: Audience Page
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Volume Animation
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Kinetic Type
-
Transition
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Informative Data
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Endcard